Press Release 01/29/2010
LiveCast official live mobile video provider of the 52nd Annual Grammy® Awards
LiveCast’s award-winning live mobile video solution enables streaming from the DROID by Motorola, allowing GRAMMY video bloggers to broadcast behind-the-scene experience live.
Los Angeles, Calif. (PRWEB) January 29, 2010 -- LiveCast® (http://www.livecast.com), the leader in live mobile video solutions for enterprise, and Motorola, Inc today proudly announced their official technology sponsorship of live mobile video solutions for this year's GRAMMY® Live!, around–the-clock, live video coverage of the 52nd Annual GRAMMY Awards Weekend. Starting Friday, Jan. 29 up until the 52nd Annual GRAMMY Awards end on Sunday, Jan. 31st, roaming camera crews outfitted with LiveCast-enabled DROIDS by Motorola will stream LIVE footage of behind-the-scenes on the red carpet, up-close-and-personal moments with celebrities, and pre-telecast GRAMMY ceremonies.
Backstage, LiveCast’s low-latency video switching application with SDI output will enable GRAMMY Live! producers to monitor all the live mobile feeds simultaneously, and switch between the streams to create a high quality master feed with no delays.
“We are justly honored to be asked to provide our live mobile video solution to help power the prestigious GRAMMY Live! experience, and thankful to our exclusive handset partner, Motorola, to be using the award-winning DROID by Motorola mobile devices smartphone to ensure the highest quality video possible,” said William Mutual, LiveCast CEO. “These are the same solutions implemented by many of the largest TV broadcasters who demand reliability and high quality video when covering breaking news from the field—and that’s exactly what we will be providing for the GRAMMYs.”
Ideal for live shots in crowded areas where large cameras can’t fit, and spontaneous interviews with difficult-to-catch celebrities, LiveCast is the sole provider of live video from cell phone technology for the event, and partner, Motorola, is the exclusive handset provider. LiveCast’s solution ensures reliable video streamed over any IP network and is available to support over 500 handset models. Unique in the industry, LiveCast is the only provider who also offers live mobile video monitoring and mixing technology with high quality SDI output, which will be used to support the professional production of the GRAMMY Live! coverage.
About LiveCast
LiveCast offers a complete solution for streaming live video from the field to headquarters (and to the world) faster and more conveniently than traditional technologies, while dramatically reducing operational costs. The Company’s product line features low-latency applications for monitoring and mixing many live mobile streams, including SDI outputs. Pioneering the concept of DIY broadcasting using a cell phone as early as 2005, LiveCast enables anyone with a compatible cell phone, mobile device, PC, Macintosh, or IP camera to stream live video. LiveCast offers an on-the-go solution for streaming social events, entertainment, amateur sports, breaking news and emergencies in the field. The company provides services to many of the world’s largest media companies, US Homeland Security government agencies and Fortune 500 corporations. LiveCast is headquartered in Vancouver, Canada with sales offices in New York, Singapore, and Beijing. LiveCast is offered as an ASP service or licensed solution. For more information please visit: http://www.livecast.com
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.
LiveCast is a registered trademark of LCM LiveCast Media, Inc. Third-party trademarks contained in this document are the property of their respective owners. GRAMMY and the gramophone logo are registered trademarks of The Recording Academy® and are used under license © 2010 The Recording Academy.
Media Contact:
Jennifer Blome
778.869.2003
jb@livecast.com